I lead the marketing team at Shadow-Soft. We focus on generating awareness and demand for Shadow-Soft services.
Manager with 10 years of marketing experience, including 7 years of B2B experience with a focus on demand generation and 3 years managing direct reports. Bachelor’s degree in Marketing from Queensland University of Technology (Australia).
Marketing Strategy Demand Generation Digital Marketing Campaign Management Account-Based Marketing Content Marketing Search Marketing Sales Development Strategic Planning Goal Setting
Head of Marketing at Shadow-Soft
Since joining Shadow-Soft, I've been busy building our marketing function, growing our awesome team, and enhancing our demand generation capabilities. In the past three years, we've increased website users 300% and increased marketing generated pipeline 900%.
Head of Marketing at Elucidat
After working with Elucidat for three months as a contractor, I jumped on board full time to build out a marketing and demand generation function. When I joined the company as the first marketing hire in 2015, it was a scrappy startup with about $1 million in annual recurring revenue and 5 employees. By the time I left, we had grown to over $5 million and 20 employees!
During my time at Elucidat, I had the opportunity to build an inbound marketing function and manage a team of content marketers. We focused on driving interest and demand through content, search, and email marketing initiatives.
I also built out the sales development and marketing operations function, including Salesforce and SalesLoft automation and full funnel reporting, leading to a 300% increase in sales qualified leads.
Overall, I had a great experience at Elucidat and it helped my get my first management role at Shadow-Soft.
Marketing Manager at Client Heartbeat
I had an exciting two years at Client Heartbeat where I led the marketing function. I thrived in a startup environment, wearing many hats and working closely with sales, customer success, and product teams. I played a key role in building Client Heartbeat’s demand generation strategy which focused on inbound marketing (website, content, SEO, email, webinars, and digital ads).
In addition to inbound marketing, I was responsible for all marketing activities including marketing collateral, trade shows and sales development.
From 2013 to 2015, monthly website users increased 100X and inbound inquiries increased 20X.
Digital Marketer at Big Richard (Contract)
During my time at Big Richard I was responsible for search marketing, email marketing, website design and management, content marketing, SEO, and PR.
Digital Marketer at OZ Services Group (Contract)
I had a great year at OZ Services Group. I overhauled the company's digital marketing, responsible for launching a new website and developing new search marketing campaigns (Google Adwords and SEO).
Online Marketing Specialist at Netregistry
I had some great experiences working at Netregistry. I was responsible for managing client accounts, focused on delivering measurable ROI from paid search and search engine optimization initiatives.
Some of my clients I worked on included 48HourPrint.com, Pie Face Franchise, and Autospark.
Queensland University of Technology (Australia)
Bachelor of Business (Marketing)
University of Florida
Bachelor of Business (Marketing) - 10 Month Study Abroad Program