Comments for RossBeard.com

Comment on Content Curators: the new GODS of the internet in 2013 by Ross Beard

Ross Beard — Sat, 26 Jan 2013 02:41:51 +0000

Spot on Susan. There's some super cool new tools coming out, a lot are actually for personal use as well... Here's a list of 57 content curation tools

Comment on Content Curators: the new GODS of the internet in 2013 by Susan Jones @ Ready Set Startup

Susan Jones @ Ready Set Startup — Wed, 16 Jan 2013 09:51:50 +0000

Interesting post Ross.
I think anyone that can find a way to cut through the crap and direct people to the best information has a winner on their hands.

Comment on BoozeShare: How I tested a Peer to Peer Alcohol Delivery Service by Ross Beard

Ross Beard — Wed, 10 Oct 2012 15:03:14 +0000

Looks alright Cheryl. I’d try and make it a bit more compelling & make the offer more of value to your target market. I can see where you’re going with the idea of a $50 voucher… but I’ve personally tried this method before and it didn’t work too well. It’s not enough of a motivator for people to sign up & won’t fly when running on Reddit (comes across to much like marketing).

You also need to think about who you’re going to target via FB.

I actually propose you go really micro and get your early adopters from a smaller/niche community (Manly…Newcastle..Gold Coast) or for a specific skill set (handyman services, lawn mowing).

It will be hard to compete with Airtasker and Taskrabbit… What are your key differentiation points? From looking at your FB presences I sense you’re more about the community and directly getting involved? Is that right?

Comment on BoozeShare: How I tested a Peer to Peer Alcohol Delivery Service by Ross Beard

Ross Beard — Wed, 10 Oct 2012 12:05:28 +0000

Awesome Cheryl – let me know how you go!

I did have an auto-responder running & sent through follow-ups via kickofflabs.com neat email tools.

Referral rates definitely picked up as the test ran through days 2-5.

Comment on Using Facebook Advertising Testing to prove your Business Idea by Ross Beard

Ross Beard — Wed, 10 Oct 2012 10:29:14 +0000

Hi Cheryl,

Test time really depends on your ‘campaign reach’. I prefer keeping the campaign reach ~ 5000 people, thus with a reasonable CTR you should only need to run the test for 1-3 days.

Ideally I recommend driving ~100 visitors to your page which will give you some great feedback & cost no more then $25.

Depending on your idea, the assumptions you are looking to prove and your budget, this may need to blow out to 500-1000 visitors.

Results are specific to your goals/assumptions. Take into consideration your total reach, and put a figure on how many of them you need to signup to make your idea profitable.

For instance, with Boozeshare, the market opportunity was big (uni students, young professionals – 1000′s of potential customers), so even if I got a 7% conversion rate I still think that would have been a success because the potential market was so big.

On the flip side, with my upcoming test (Red Party Packs) – I know the market potential is a lot smaller, so my conversion rates will need to be upward 20%.

Hope that helps. If you have an idea test your working on I’d be happy to help you determine some more specific goals.

Comment on BoozeShare: How I tested a Peer to Peer Alcohol Delivery Service by Cheryl

Cheryl — Wed, 10 Oct 2012 03:54:05 +0000

Hey Ross,

Just finished working on the landing page

http://taskrunners-2.kickoffpages.com

Your thoughts?

Just looking at how to stick it up on Reddit.

Comment on BoozeShare: How I tested a Peer to Peer Alcohol Delivery Service by Cheryl

Cheryl — Wed, 10 Oct 2012 00:14:24 +0000

Hi Ross I’m really impressed with this test and might just try it out myself. Just wondering if your referral rate might have been higher if you had an email responder again prompting (and asking for help) to spread the word.

I’ll run this this week and get back to you with my results.

Cheers
Cheryl

Comment on Wistia Video Marketing Tools increased my Video Playbacks by 30% by ross

ross — Tue, 09 Oct 2012 22:39:55 +0000

Excited to hear what’s in-store for the next 12 months! Maybe even further advanced insights? @BusinessTesters community loves measuring metrics

Comment on Using Facebook Advertising Testing to prove your Business Idea by Cheryl

Cheryl — Tue, 09 Oct 2012 21:31:35 +0000

Hi Ross,

For testing purposes, what duration would be a good test time? And generally, what would be considered bad/good/excellent results?

Cheers
Cheryl

Comment on BoozeShare: How I tested a Peer to Peer Alcohol Delivery Service by ross

ross — Tue, 09 Oct 2012 20:58:52 +0000

Great thoughts Susan. Thanks for sharing.

I think it must be every uni students dream to have a 24 hour alcohol delivery service!

I definitely agree that there’s more to just proving the demand for a service… there a number of factors and challenges that need to be addressed when starting any new business. With this idea, it has some serious legal issues and I’ve actually been contacted by a couple of independent companies and been flagged for investigation by the Office of Liquor and Gaming Regulation (OLGR).

Fortunately, by taking a lean approach to testing this idea, not much time or money was spent to reach this learning outcome ($20 & 2 hours). That’s what I’m striving to help entrepreneurs with here… the idea of getting quick and measurable feedback on all aspects of their new idea – whether that be potential demand, possible revenue models or potential legality barriers.

PS: Love your articles over at ReadySetStartup!